Case Study

Montessori Daycare – Boosting Conversions by 60% with Website Redesign, SEO, and PPC

Client Overview: Montessori Daycare is an early childhood education center focused on providing a nurturing, Montessori-based learning environment. Their goal was to attract more local families and boost enrollment rates by improving their online visibility and making their website more effective at converting visitors into inquiries and tours. They partnered with Apollo Digital Marketing to accomplish this through a tailored strategy involving website redesign and optimization, SEO, and pay-per-click (PPC) advertising.

The Challenge

Challenges

Outdated Website: Montessori Daycare’s website was not mobile-friendly and lacked intuitive navigation, which caused a high bounce rate and prevented potential clients from taking action.
Low Organic Visibility: The website had limited optimization for relevant keywords, making it difficult for parents to find the daycare through search engines.
Low Conversion Rate: Although the site received some traffic, the conversion rate was low. Montessori Daycare wanted to turn more site visitors into inquiries, tour requests, and ultimately enrollments.

Goals

Increase Conversion Rate: Improve the website’s conversion rate by enhancing the user experience and adding effective calls-to-action.
Boost Local Visibility: Increase organic search visibility to drive more qualified traffic from local parents searching for daycare options.
Generate Qualified Leads: Attract high-intent inquiries through a targeted PPC strategy.

The Solution

Solution: Comprehensive Website Redesign, SEO, and PPC Strategy

Apollo Digital Marketing developed a three-pronged strategy to help Montessori Daycare meet its goals:

Website Redesign and Optimization:
- User-Centered Design: We designed a clean, modern, and responsive website that was optimized for both desktop and mobile users. This improved overall usability and provided a seamless experience for parents browsing daycare information.
- Clear Calls-to-Action: To drive conversions, we added prominent calls-to-action (CTAs) on each page, including “Schedule a Tour” and “Request Information” buttons that were easily accessible.
- Streamlined Contact Forms: Simplified contact forms were added to minimize barriers and make it easier for parents to submit inquiries or schedule tours directly through the site.
Search Engine Optimization (SEO):
- Keyword Research and Content Optimization: We conducted in-depth keyword research and optimized existing content with targeted keywords like “Montessori daycare near me,” “preschool enrollment,” and “local early education programs.”
- Local SEO: By optimizing Montessori Daycare’s Google Business Profile and creating location-specific pages, we improved visibility in local search results. Encouraging client reviews further bolstered local SEO rankings.
- Content Strategy: Apollo created engaging blog posts and FAQs relevant to Montessori education and early childhood topics, helping position Montessori Daycare as a trusted resource and improve search engine rankings.
Pay-Per-Click (PPC) Advertising:
- Targeted Google Ads: We launched Google Ads campaigns targeting parents in the local area who were actively searching for daycare and preschool options. Keywords were chosen based on user intent, ensuring the ads attracted high-quality traffic.
- Retargeting Ads: Retargeting ads on Google and Facebook were used to engage parents who had visited the website but hadn’t taken action, reminding them of Montessori Daycare’s unique offerings.
- Ad Copy and Landing Pages: We crafted compelling ad copy and optimized landing pages to create a cohesive journey from click to conversion, further improving the likelihood of inquiries.

The Results

Within six months, our combined strategy led to significant improvements across the board for Montessori Daycare. Key outcomes include:

Conversion Rate Increase: The redesigned website and optimized calls-to-action resulted in a 60% increase in the conversion rate, with more parents scheduling tours and submitting inquiries through the website.
Higher Organic Traffic: Montessori Daycare experienced a 45% increase in organic search traffic, driven by improved SEO and targeted content. This helped attract parents searching for early education options locally.
Increased Leads and Engagement: PPC advertising campaigns generated a 40% increase in qualified leads, with a measurable improvement in engagement metrics, such as time on site and pages viewed per visit.
Enhanced Local Presence: With local SEO improvements, Montessori Daycare’s Google Business Profile saw a 30% rise in views and engagement, helping the center reach more families within their geographic area.

Client's Review

Apollo Digital Marketing completely transformed our website and online presence. We’re now receiving more inquiries than ever, and we’ve seen a steady increase in enrollments. Working with them has been a game-changer for our business.

Montessori Daycare Team

Apollo Digital Marketing is proud to support Montessori Daycare’s mission of nurturing young learners and looks forward to helping other education centers achieve similar success.